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When a potential customer (client) logs on to your website, they will connect to another computer known as a server to download your pages to their computer. Websites are hosted on web servers. A server is a secure computer that is permanently connected to the Internet.$PP The Web Design Process Planning Content of Website Creating the Draft Website Checking Quality Control Optimising Website for Search Engines Publishing the Website Registering Website with Search Engines Promoting the Website Maintaining the WebsitelZ *The Web Design Process 1. Website ContentH+     Your content is the most important part of your website and needs to be given a great deal of attention. Your website should have a rich content, as this helps in ensuring your site is well ranked in the search engines. Existing company promotional materials  logo, brochures, photographs, etc. is very useful. You will need a copy of any images that you wish to be included on your website. These are best provided in digital format. This may be your products, your company logo or general photographs. Choose a domain name and register it if you haven't already done so . CvPC(The Web Design Process 2. Draft Website0)   First draft on paper the outline of the website structure, its purpose, the message you want to send to the audience and its goals. Design the overall look of the site and ask for feedback. Aim for a professional design that you are satisfied with. Set up a draft site for review and encourage employees, friends and relatives to look at it at this stage and make suggestions. Once you have approved the overall design, create the pages, allowing for variations to emerge from discussions with various parties. vPvPvP0  x  2The Web Design Process 3. Website Quality ControlH3     Edit text for grammar, spelling and style, and check all internal and external links to make sure that they work. Make sure all images are optimized for the web so that they look good and download quickly even on slow modem connections. Ensure that the design works on most commonly used browsers and that it fits screen resolutions as low as 800x600. Make sure that the website architecture and navigation system is easy for users to find their way around, and that it downloads quickly. vP5The Web Design Process 4. Search Engine OptimisationH6     The goal is for people looking for your services to be able to find you. This means that the structure of your website and the text is laid out on each page so that a search engine knows exactly what your site is about. Search engine optimisation can be broadly divided into the following categories: Identifying the right Keywords and Key phrases Formulating a Meta content strategy Creating search engine friendly Content Designing a search engine friendly Layout Taking care of Images and Links Ensuring Link popularity Formulating a Submission strategy Only use acceptable techniques of search engine optimisation, not ones that could get your site flagged. vPvPQvPPPkvP/k-The Web Design Process 5. Website PublishingH.     VOnce your website has been built and optimised, it needs to be published (stored) on a server. When a customer logs on to your website, they will connect to the server to download your pages to their computer. Therefore, it is vital that:- Your website is stored on a high specification web server 24 hrs a day. The server can cope with high numbers of visitors connecting at any one time. The server is reliable with maximum uptime to ensure minimum loss of business. After you publish your website on a reliable server, you will be able to receive e-mail addressed to you@yourdomain.com vPvPP|vP| 5The Web Design Process 6. Search Engine RegistrationH6     The function of Search Engines and the procedures for the submission, registration and listing with them is important for the promotion of your website. Submit your site to the major search engines and directories (Google, Yahoo, AltaVista, etc.). Do a research online to find business directories specifically related to your business, and submit your site. Always stay within the limits set by each of the major engines to ensure your website does not get flagged. :vhn,The Web Design Process 7. Website PromotionH-     In order for you to get the most from your website, it is very important to help promote it. Issue press releases about your new website. Participate in newsgroups related to your business with your website address included in your e-mail signature. Include your web address in every piece of correspondence the business generates, e.g. business cards, envelopes, invoices, letterhead, voicemail, and all other advertising material. Depending on your business, a banner ad campaign may get your internet website marketing message seen. Cross promote your site with relevant businesses with which you are not in direct competition. This will help drive traffic from their sites and also improve your standings in search engines. 0vP0.The Web Design Process 8. Website MaintenanceH/     vKeep your website appealing and up to date by adding new information or refreshing it. This could be news alert, press releases, industry related topics, new products and price changes, staff personnel changes, etc& Check and fix broken Hyperlinks to other sites periodically, and also links within your website if you add new pages. Repeat search engine registration regularly, as they may change their ranking methods from time to time. 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